1inch Teams Up with Bruce Lee’s Family to Promote Crypto Acceptance: “Take Crypto SeriousLee” Campaign
1inch, a leading distributed exchange aggregator, has made a groundbreaking move by teaming up with Bruce Lee’s family to promote Bitcoin and crypto acceptance under the tagline “Take crypto SeriousLee.” This unexpected collaboration aims to raise awareness about Web 3.0 and DeFi among the general public.
The partnership was officially announced through a blog post on the 1inch website, along with the launch of a video featuring Bruce Lee showcasing his skills and promoting hard work, success, and crypto. This video marks the beginning of a long-term partnership between 1inch and the Bruce Lee Family Company to promote the use of crypto and push for its mainstream adoption.
This unique collaboration between 1inch and the Bruce Lee estate is a strategic move to leverage the martial artist’s popularity and influence to drive the adoption of crypto. The campaign, launched with the tagline “Take crypto SeriousLee,” aims to change the public’s perception of crypto and position it as the financial system of the future, similar to how Bruce Lee popularized martial arts in his time.
1inch has a strong connection with the Bruce Lee Family Company, with the name “1inch” being inspired by Bruce Lee’s famous “one-inch punch.” The team at 1inch values agility, versatility, and innovation, qualities that align with Bruce Lee’s legacy and guide their product development.
The collaboration has been welcomed by the Lee family, with Shannon Lee, Bruce Lee’s daughter, expressing appreciation for the values of creativity and innovation that 1inch embodies. This partnership promises a future filled with hope and creativity for 1inch.
Bruce Lee’s cultural impact continues to resonate, even decades after his passing. This collaboration with 1inch is not the first time the Lee family has ventured into the crypto space, having previously worked with Shibuya on the release of their NFT collection, “House of Lee: Genesis.”
Overall, the 1inch and Bruce Lee Family Company collaboration represents a unique and exciting opportunity to promote crypto adoption and change public perceptions about the industry. With Bruce Lee’s legacy and influence behind them, 1inch is poised to make a significant impact on the crypto industry.