Binance Celebrates Nine Years of Growth: 323 Million Users and Expansion into Traditional Finance

Key Highlights:

• User Base: Represents 43% of the global cryptocurrency ownership.
• User Growth: 7% increase in registered users in H1 2026.
• Trading Volume: Cumulative trading volume reaches $156 trillion.
• New Financial Products: Introduction of direct stock trading and tokenized U.S. equities.

Binance Celebrates Nine Years of Growth, Expands Beyond Crypto

In a remarkable milestone, Binance has celebrated its ninth anniversary, showcasing impressive user growth and a strategic expansion into traditional financial products. The exchange now boasts 323 million registered users across over 100 countries, a significant leap from the fewer than six million users when it launched in July 2017.

This burgeoning user base represents approximately 43% of the estimated 741 million people worldwide who currently own cryptocurrency, underscoring Binance’s pivotal role in the global crypto landscape. The exchange’s growth trajectory remains robust, with a 7% increase in registered users during the first half of 2026, despite fluctuating market conditions. Institutional participation is also on the rise, with a reported 9% increase in institutional users during the same period.

Trading Activity Soars

Accompanying this user growth is a surge in trading activity. Binance’s cumulative trading volume has reached an astounding $156 trillion, with an additional $11.4 trillion added in just the first six months of the year. This marks a 7.8% increase over the trading volume recorded at the end of 2025, reflecting a vibrant trading environment.

Diversifying Financial Offerings

In a bold move to diversify its offerings, Binance has ventured beyond cryptocurrencies into traditional finance. The exchange reported that its monthly trading volume for traditional financial products has consistently exceeded $80 billion since March. A notable addition to its portfolio is direct stock trading, launched in June, which quickly amassed $1 billion in assets under management within just 30 days. Additionally, Binance’s tokenized U.S. equities, known as bStocks, reached $100 million in assets under management within two weeks, with nearly half of the trading activity occurring outside regular U.S. market hours.

Co-CEOs Yi He and Richard Teng emphasized the company’s commitment to serving both retail and institutional users through a diverse range of financial products. They noted that recent launches, including stocks and tokenized assets, align with Binance’s mission to enhance access to global markets.

Celebrating with the Community

To commemorate its anniversary, Binance has launched a community campaign titled “Built by You,” which features up to $4.5 million in rewards and an interactive virtual experience. This celebration comes at a time when regulatory frameworks are evolving in major markets, and institutional participation in digital assets continues to be a significant trend.

As Binance marks this significant milestone, it stands poised to shape the future of finance, bridging the gap between digital assets and traditional financial services. With a growing user base and innovative offerings, the exchange is set to continue its trajectory as a leader in the cryptocurrency space.