X Introduces Crypto-Focused Starterpacks Amid Declining Bitcoin Engagement and Calls for Decentralized Social Media

X Unveils Crypto-Focused Starterpacks Amid Declining Bitcoin Engagement

In a bid to revitalize interest in cryptocurrency discussions, social media platform X has announced the upcoming launch of “Starterpacks,” a feature aimed at helping new users discover curated accounts based on their interests, including cryptocurrency and technology. This initiative comes at a time when mentions of Bitcoin on the platform have plummeted by 32% in 2025, raising concerns among crypto enthusiasts about the visibility of their content.

Nikita Bier, Head of Product at X, shared details about the Starterpacks in a recent post, emphasizing that the feature will allow users to auto-follow a selection of top accounts tailored to their interests, categorized by country and niche. The crypto Starterpacks will include content on memecoin trading, real-time market trends, and insights from active traders.

Bier demonstrated the functionality of Starterpacks through a video, showcasing how users can select their interests during onboarding and follow curated lists of accounts. “Over the last few months, we scoured the world for the top posters in every niche & country,” Bier stated. “We’ve compiled them into a new tool called Starterpacks to help new users find the best accounts—big or small—for their interests.”

The announcement comes amid growing frustration within the crypto community regarding the platform’s perceived throttling of cryptocurrency content. Many users have reported a significant decline in the visibility of their posts, with Bitcoin mentions dropping to 96 million in 2025, according to cypherpunk Jameson Lopp. This decline has fueled speculation that X is intentionally limiting crypto-related discussions.

In response to these concerns, Bier remarked, “Crypto Twitter (CT) is dying from suicide, not from the algorithm,” a statement that sparked backlash from some users who believe the platform’s algorithms are indeed responsible for the decline in engagement. Bier defended X’s approach, asserting that the platform’s algorithms are not to blame for the current situation.

Adding to the conversation, Ethereum co-founder Vitalik Buterin has called for a shift towards decentralized social media platforms that prioritize users’ long-term interests over short-term engagement metrics. In a post on Wednesday, Buterin expressed his intention to return to decentralized social media in 2026, highlighting the need for communication tools that genuinely serve the user community.

“Decentralized social media projects should be run by people who deeply believe in the ‘social’ part and are motivated first and foremost by solving the problems of social,” Buterin stated, underscoring the challenges faced by such platforms.

As X prepares to roll out its Starterpacks feature, the crypto community watches closely, hoping that this new tool will enhance visibility and engagement for cryptocurrency discussions on the platform. Whether it will succeed in reversing the current trend remains to be seen, but the initiative marks a significant step in addressing the concerns of crypto users.