SimilarWeb referral data shows adult traffic appearing on both sides of some crypto exchange profiles: adult websites sending traffic in, and crypto trading platform traffic going back out to adult websites.
May 2026 update: adult traffic is no longer only showing up as incoming referral traffic for some crypto exchanges. In several cases, SimilarWeb referral data also shows crypto exchange traffic going out to adult websites.
The new issue: adult traffic is visible on both sides of some crypto exchange profiles.
This is not audience-interest overlap. This is not about crypto exchange visitors also browsing adult websites somewhere else on the internet.
This is direct referral traffic visible in SimilarWeb: adult websites sending traffic to crypto exchanges, and crypto exchanges sending traffic back out to adult websites. In most exposed cases, the adult footprint is visible in both directions.
The table below shows selected examples from May 2026 SimilarWeb referral data. This is not a full list of every crypto exchange. It is a snapshot of visible adult traffic footprints across several major and mid-tier crypto exchange profiles.
| Exchange | Incoming Adult Visits |
Incoming Adult Share |
Adult Referring Websites |
Outgoing Adult Visits |
Outgoing Adult Share |
Outgoing Adult Domains |
|---|---|---|---|---|---|---|
| BingX | 152,087 | 38.92% | 44 | 1,100,000 | 45.45% | 36 |
| LBank | 108,698 | 8.47% | 40 | 730,000 | 12.56% | 40 |
| Bitget | 160,111 | 42.78% | 46 | 510,000 | 44.37% | 36 |
| Bitunix | 250,024 | 35.49% | 51 | 380,000 | 66.49% | 23 |
| KuCoin | 89,066 | 6.93% | 53 | 260,000 | 30.82% | 32 |
| BVOX | 9,036 | 1.15% | 15 | 10,000 | 17.12% | 6 |
| MEXC | 10,131 | 0.75% | 14 | 2,000 | 0.88% | 1 |
| Binance | 55,538 | 5.44% | 31 | 500 | 0.06% | 3 |
| Coinbase | 52,947 | 5.28% | 11 | 180 | 0.06% | 1 |
The key issue is outgoing traffic.
Adult referrals coming in are already a problem. Exchange traffic going out to adult websites is worse.
Incoming referrals show adult websites sending traffic to the exchange.
Outgoing traffic shows the exchange sending traffic to adult websites.
Example 1: Bitunix – adult footprint exposed on both incoming and outgoing referrals.
Bitunix shows adult traffic both ways.
Adult websites send 35.49% of Bitunix referral traffic.
Bitunix sends 66.49% of its outgoing traffic to adult websites.
Example 2: BingX – 1.1 million outgoing visits to adult websites.
BingX shows one of the largest outgoing adult traffic counts in this sample: 1.1 million outgoing visits to adult websites, equal to 45.45% of all outgoing traffic.
Example 3: Bitget – adult footprint heavy on both sides.
Bitget shows adult traffic heavily on both sides: 42.78% of incoming referral traffic and 44.37% of outgoing traffic.
Example 4: KuCoin – outgoing adult traffic is much larger than incoming adult share.
KuCoin has a smaller incoming adult share than some others in this sample, but the outgoing side is much stronger: 260,000 outgoing visits to adult websites, equal to 30.82% of all outgoing traffic.
Example 5: LBank – lower percentage, large outgoing adult volume.
LBank has a lower outgoing adult percentage than Bitunix, BingX, or Bitget, but the absolute volume is large: 730,000 outgoing visits to adult websites.
Why this matters
For a crypto exchange, referral quality is not just a traffic detail. It is part of the public credibility profile.
Adult traffic on the incoming side points to questionable traffic supply. Adult traffic on the outgoing side is worse because it shows crypto exchange traffic being sent back to adult websites.
That is not normal crypto exchange behavior. A trading platform should look like a destination, not a pass-through point in an adult traffic path.
The larger the outgoing adult footprint becomes, the harder it is to dismiss as noise, category overlap, or random user behavior.